Travel
Marketing in Online Travel Agency
Nov
Andrey Chebotarov, Travel Technology Practice Leader at AltexSoft, explains how to approach marketing in an online travel agency. Since the largest brands such as Booking Holdings and Expedia spend up to 50 percent on marketing, the competition gets fierce for smaller players.
In this video, we’ll discuss:
0:00 How much the largest OTAs spend on marketing
1:15 Improve the product: going niche
3:35 Optimize the price: smart commission management
3:59 Focus on the place: target underserved regions
4:27 Perfect the promotion: metasearches, ads and content marketing
7:02 New trends
Watch the video to find out more!
Read more in our blog:
1) Understanding the Online Travel Agency Business: Partners, Building Blocks, How to Grow https://www.altexsoft.com/blog/online-travel-agency-business/
2) Online Travel Agency Analytics: Data-Driven Approach to the Best-Cost Strategy https://www.altexsoft.com/blog/online-travel-agency-analytics/
3) 8 Mistakes Online Travel Agencies Make and How to Avoid Them https://www.altexsoft.com/blog/business/8-mistakes-online-travel-agencies-make-and-how-to-avoid-them/
4) Marketing for Travel Agencies: Understanding and Surviving in the Online Travel Industry https://www.altexsoft.com/blog/travel-agency-marketing/
5) 6 Strategic Decisions to Make When Building an Online Travel Agency https://www.altexsoft.com/blog/business/6-strategic-decisions-to-make-when-building-an-online-travel-agency/
Learn more about AltexSoft: https://www.altexsoft.com
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For OTAs visibility and pricing are the major factors for attracting the traffic and lure them for conversion through niche marketing. No idea how OTAs will handle NDC content in their business model
Great video Guys, I would like to contact you guys to learn more as a student
hi, can i create google ad to promote flight ticket using call only ad?
Useful
Hi! I'm a Digital Marketing student and I'm writing my master's thesis about OTAs and their social media strategies and strategic changes resulting from the advent of new platforms. How can an OTA enhance its content marketing and social media strategy with information about where to go, prices and restaurants and directions to get around if Google already exists for all that?
Very intetesting .thank you very mucj
Bravo! Gracias!!!